有名人が主要スポーツイベントに登場すると、ソーシャルメディアでの話題性が高まります。

There was a time when major sporting events were all about the athletes. Now, some of the biggest viral moments happen in the luxury suites, on celebrity row or during a quick camera cutaway between plays. Whether it’s a surprise courtside appearance, a rumored new couple sitting together or an A-list singer cheering from the…